Octalysis Behavioral Audit
OctalysisGroup.com
Auditing · octalysisgroup.com · Limited findings
Experience Phases
Motivation Balance
Feel good score
Urgency score
The Cobbler's Children Have No Shoes
A behavioral design firm with a passive discovery experience
Observation
The Octalysis Group sells the science of making digital experiences motivationally compelling. The homepage, however, follows a perfectly standard B2B consulting website template: hero headline, client logos, impact metrics, testimonials, service categories, CTA. It is competently organized. It is also motivationally indistinguishable from any other consulting firm's website. What's almost completely absent is the thing that should be TOG's most powerful weapon: demonstrating the framework rather than describing it. The homepage tells visitors that Octalysis creates engaging experiences. It does not create an engaging experience for the visitor right now, on this page.
Behavioral Impact
A VP of Product landing here has no immediate evidence that this firm thinks about human motivation differently than any other consultancy. The credibility gap between what the company promises to do for clients and what the website does for its own visitors is the single most significant conversion barrier in the experience.
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