Octalysis Behavioral Audit
OctalysisGroup.com
Auditing · octalysisgroup.com · Limited findings
Experience Phases
Motivation Balance
Feel good score
Urgency score
The Cobbler's Children Have No Shoes
A behavioral design firm with a passive discovery experience
Observation
The Octalysis Group sells the science of making digital experiences motivationally compelling. The homepage, however, follows a perfectly standard B2B consulting website template: hero headline, client logos, impact metrics, testimonials, service categories, CTA. It is competently organized. It is also motivationally indistinguishable from any other consulting firm's website. What's almost completely absent is the thing that should be TOG's most powerful weapon: demonstrating the framework rather than describing it. The homepage tells visitors that Octalysis creates engaging experiences. It does not create an engaging experience for the visitor right now, on this page.
Behavioral Impact
A VP of Product landing here has no immediate evidence that this firm thinks about human motivation differently than any other consultancy. The credibility gap between what the company promises to do for clients and what the website does for its own visitors is the single most significant conversion barrier in the experience.
💡 Fix Hint
A single interactive element above the fold — something that lets the visitor engage with the Octalysis framework applied to their own context — would transform the homepage from a consulting brochure into a demonstration of the methodology itself.
The Invisible Journey
175 companies trust us, but the visitor has no path
Observation
The website presents exactly two possible actions for a visitor: 'Schedule Your Call' or browse content pages. There is no middle ground, no progression, no sense of a journey from 'curious visitor' to 'qualified prospect.' A Head of Innovation exploring whether gamification consulting could address their challenges is intrigued but nowhere near ready to 'Schedule a Call' with a firm they discovered 30 seconds ago. They need to build confidence, explore the methodology, understand the fit. But the website offers no structured path for doing this.
Behavioral Impact
The contact form forces a premature commitment: 'I need help with a project' or 'I want to learn more about Octalysis.' Most Discovery-phase visitors need something between 'just browsing' and 'ready to talk' — an intermediate engagement step that doesn't exist. Every potential client who needs more than 30 seconds of confidence-building leaves without a path forward.
💡 Fix Hint
Introducing a single guided self-assessment or diagnostic tool that gives the visitor something personally valuable — even a basic engagement health indicator — would create the intermediate commitment step that bridges passive browsing and an active sales conversation.
The Case Study Paradox
Impressive numbers, undiscoverable stories
Observation
The Case Studies page is the strongest page on the site. The client portfolio is remarkable — Booking.com, Porsche, P&G, Pfizer, Microsoft, LATAM Airlines — and the headline metrics are genuinely impressive (+153% credit card acquisitions, +188% eCommerce revenue). But the case studies are presented as a flat, equal-weight grid with no filtering, no personalization, no way for a banking executive to quickly find the banking story or a health tech lead to find the health story. The headline metrics are visible on the grid card, which means the visitor sees the punchline before the story — eliminating all curiosity-driven click motivation.
Behavioral Impact
Different visitors have different Core Drive profiles and different anxieties. A banking executive cares about CAIXA and DBS. A health tech lead cares about Pfizer. By treating all visitors identically, the page forces self-selection through 13 cards instead of surfacing the one story most likely to convert each visitor.
💡 Fix Hint
Allowing visitors to filter case studies by industry or challenge type — even with a simple toggle — would transform this page from a portfolio grid into a personalized relevance engine that surfaces the proof points most likely to convert each specific visitor.
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